Reading your report
Impressions, clicks and spend per hour — and why there is no audience breakdown.
Every campaign has its own report in the advertiser centre. Expand the campaign and choose Report.
The three totals
- Impressions — how often your ad was shown.
- Clicks — how often it was clicked.
- Spent — what has been charged to your credit so far, at the rate frozen onto your campaign.
Divide clicks by impressions and you have your click-through rate. We do not show it as a separate figure, because a percentage on small numbers suggests more than it delivers.
The hourly table
Below the totals is a table per hour, newest first. The hour is given in UTC, so add one or two hours for Central European time, depending on daylight saving.
An hour with no impressions does not appear in the table. If you see gaps, it is usually one of three things: the daily budget ran out, the credit ran out, or there was no content matching your targeting in that hour.
Why there is not more in it
There is no breakdown by age, gender, device, location or audience, and there will not be one. Measurements are stored aggregated per hour, with no user id — there is no row saying "this person saw this ad". Such a breakdown could only exist if we did keep those rows, and that is exactly what the targeting promise rules out.
What is there is enough to steer on: the hourly spread shows when your ad is running, and the clicks-to-impressions ratio shows whether your message lands.